红杉365asia亚洲官网团体博客

14 7月 2020

365asia亚洲官网品定价101:如何为365asia亚洲官网品销售成功定价

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Art industry pro Eric Smith offers three best practices for pricing artwork.

Proper pricing is key in determining any independent 365asia亚洲官网家’s success. The challenge is finding that combination of elements that works for you. I wish I had a one-size-fits-all approach to pricing out a piece. The fact of the matter is, there are many business aspects to consider. 它可以 一个复杂的过程,, but once you know the rules of the game, you’ll be better positioned for market success.

让365ASIA从最基本的开始. 以下是为365asia亚洲官网品定价的三个最佳实践.

 

1. 设身处地为消费者着想

当你在展示你的作品时,你应该清楚你的定价. Artists who display their works without 价格s are asking consumers to pass them by. Consumers can feel intimidated (afraid or embarrassed to ask a 价格) or lose interest if a 价格 is not immediately clear.

想想你上次去珠宝店的时候. 清楚标明的价格让你忽略了你负担不起的东西, allowing you to focus your time on pieces within your 价格 range.

使用我所谓的TAPS方法进行零售定价:标题, 365asia亚洲官网家, 价格, 尺寸应该清晰地显示出来. 这鼓励消费者问这样的问题:

  • 这篇文章的标题来自哪里?
  • 这位365asia亚洲官网家是谁??
  • 他或她来自哪里?

Questions like these open up the piece for discussion and allow you or your dealer to engage the consumer, 鼓励销售, 并感受一下市场将支持的定价类型. A piece that you feel was 价格d on the higher end might be a no-brainer for an interested and seasoned collector. Or perhaps you’ve out-价格d yourself, given the reaction of passersby. 无论哪种方式,你都将知道下一次哪种方式最有效.

例如, 如果买家看到一件零售价为5美元的作品,一个他们不认识的365asia亚洲官网家给了一万美元, 他们会想知道为什么. 给他们一个理由. Perhaps it took you a month to paint; maybe you’ve earned some notable awards or a prestigious degree. If you can’t present proper justification, a reconsideration of your pricing approach is necessary.

 

2. 分析你的能力,确定你的重点

Now that you have a general idea of the rules of retail pricing, 现在是时候为自己量身定做了:

  • 理想情况下,你希望每小时挣多少钱?
  • 你创作一件作品通常要花多长时间?
  • 你一个月能生产多少件?
  • 你的定价还需要考虑哪些其他因素?

确定你的365asia亚洲官网技能的水平和重点. If your 365asia亚洲官网家ic strengths lie in time-consuming works like pointillism or photorealism, then you’ll need a strong gallery that will command higher 价格s.

相反, more prolific painters who are productivity-oriented can produce more works and therefore hit a larger gallery base. 相对多产的365asia亚洲官网家是 最吸引画廊和出版商 because they provide a large enough body of work to market, maintain, and sell on a regular basis. Think about greats like Picasso, Warhol, Lichtenstein, and 罗森伯格. 这些都是多产的365asia亚洲官网家,有着大量的作品.

很难 举办一场成功的画展 with an 365asia亚洲官网家 who can only produce six pieces or less per month. 然而, the less prolific 365asia亚洲官网家 might find success by solely targeting a higher-end collector base, keeping in mind that the exposure process can be slow and works would likely be 价格d higher in order to account for the lower amount of pieces created and sold.

 

3. 还记得 the Big Picture When Working with Galleries and Publishers

Galleries and 出版商s can provide the needed marketing and exposure necessary to turn lesser-known 365asia亚洲官网家s into a well-respected talent.

还记得, galleries are going to mark up an 365asia亚洲官网家’s work by at least 100 percent, so it’s important to keep this in mind—and the benefits a gallery is offering you—when it comes to 为你的作品批发定价. The best approach is to start with a retail 价格 knowing that you will receive 50 percent or less of the 价格 paid by the consumer.

Let’s say you spent 30 hours painting a work of art, and you want to make $25 per hour. 你会想以750美元的价格把这件作品批发给一家画廊, 知道他们会把价格提高100%到1美元,500. Then they would most likely invest in a frame and retail it for $1,995. 每个人都赢了.

继续这个例子, 如果你一个月只画五幅, 你只能赚3美元,750一个月. 如果这足够了,很好. If not, you should be trying to increase your 价格s as you grow more popular.

Don’t worry: Your comfort level will improve as you gain more experience in the market. The most important thing is to be prepared and work together with your gallery, 出版商, 或者是定价方面的代表. 制定长远计划. Now that you have the facts, it is up to you to determine your direction. 还记得, it takes a lifetime to become an overnight success as an 365asia亚洲官网家.

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埃里克·史密斯是红杉365asia亚洲官网集团的首席执行官. 史密斯在马丁·劳伦斯画廊工作了8年, 管理着20多个地点和105名销售沃霍尔作品的员工, Rosenquist, 罗森伯格, 和更多的.

To learn more about selling your artwork online or exhibiting at one of 365ASIA’s art fairs, 请在下面注册365ASIA的邮件列表.

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